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Lynda – Social Media Marketing with Facebook and Twitter

Lynda – Social Media Marketing with Facebook and Twitter

Lynda - Social Media Marketing with Facebook and Twitter

Lynda – Social Media Marketing with Facebook and Twitter
MOV + Exercise Files | Duration: 5h 27min | 960×540 | Video: 30 fps 882 kbps | Audio: AAC 48KHz 96 kbps 2 stereo | 510 MB
Genre: eLearning | Level: Intermediate | Language: English | Updated: Apr 16, 2012

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepci�n shows dozens of ways to promote a company’s brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

* Understanding online marketing
* Keeping business and personal accounts separate
* Developing a marketing funnel strategy
* Creating a branded Twitter page background
* Optimizing tweets to help them go viral
* Leveraging the latest Facebook features for pages
* Managing your Facebook Timeline
* Creating targeted Facebook social ads
* Customizing Facebook pages with iFrames
* Using Twitter and Facebook analytics to measure impact
* Reducing your workload with social media management programs

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