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Lynda – Social Media Marketing with Facebook and Twitter




  • Lynda – Social Media Marketing with Facebook and Twitter

    Lynda - Social Media Marketing with Facebook and Twitter

    Lynda – Social Media Marketing with Facebook and Twitter
    MOV + Exercise Files | Duration: 5h 27min | 960×540 | Video: 30 fps 882 kbps | Audio: AAC 48KHz 96 kbps 2 stereo | 510 MB
    Genre: eLearning | Level: Intermediate | Language: English | Updated: Apr 16, 2012

    In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepci�n shows dozens of ways to promote a company’s brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

    * Understanding online marketing
    * Keeping business and personal accounts separate
    * Developing a marketing funnel strategy
    * Creating a branded Twitter page background
    * Optimizing tweets to help them go viral
    * Leveraging the latest Facebook features for pages
    * Managing your Facebook Timeline
    * Creating targeted Facebook social ads
    * Customizing Facebook pages with iFrames
    * Using Twitter and Facebook analytics to measure impact
    * Reducing your workload with social media management programs

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